Marketing Specialist

We have an exciting dayshift, Manila-based opportunity available for a Marketing Specialist. Hybrid three times a week for the first six months, with an opportunity to work from home permanently.

When you join Yempo, you’ll receive the following fantastic benefits:

• Highly competitive salary – paid weekly!
• HMO enrollment on commencement
• Additional HMO dependents added each year of service
• 20 vacation days per year; 7 sick days
• Annual performance bonuses and incentives
• Annual salary reviews and increases
• Free cooked rice, snacks and hot drinks
• Company polo shirts provided
• Fantastic, bright and cheerful open-plan work environment
• Prestigious clients and highly professional and friendly co-workers 

Your Responsibilities: 

CRM Management

• Responsible for management of contact data in Hubspot to ensure that information is populated and up to date
• Extract and manage data from Cognism to identify opportunities and leads.
• Export and load into HubSpot / Mailchimp and/or other email marketing platforms, ensuring seamless integration.
• Build targeted lists in HubSpot based on specific campaign requirements. 

Campaign Management

• Manage the process of uploading the relevant e-mail content for execution of campaigns via Mailchimp.
• Add contacts to workflows and sequences in HubSpot to execute multi-touch campaigns.
• Make recommendations on campaign and creative executions to both internal and external stakeholders as necessary.
• Manage and optimize email and LinkedIn outreach sequences to maximize engagement and conversions.
• Monitor the progress of campaigns and ensure timely execution and follow-up actions.
• Manage ongoing campaign performance: flag underperformance issues, provide campaign performance reports using Mailchimp and HubSpot’s analytics and reporting tools.
• Analyze the effectiveness of campaigns, offering actionable insights for improvement.
• Track key metrics such as open rates, click-through rates, and conversion rates, making data-driven recommendations for future campaigns. 

Document Management

• Maintain a library of documents and marketing assets within HubSpot, including case studies, blogs, videos, white papers, and more.
• Ensure that all content is up to date, organized, and easily accessible for campaign use. 

LinkedIn Administration

• Manage LinkedIn account by engaging with prospects, liking relevant content, following companies, and maintaining a presence to nurture relationships.
• Use LinkedIn Sales Navigator to connect with potential opportunities, leads, and clients.
• Leverage data from LinkedIn via Cognism into HubSpot to inform and guide outreach efforts via email campaigns

Administration and Operations

• Act as the primary point of contact for campaign enquiries and operational support.
• Maintain an accurate and up-to-date database of contacts, ensuring all data is compliant by country and follows business standards.
• Provide feedback on processes and tools to enhance operational efficiency.
• Administration tasks as required: maintaining the action tracker, documenting actions from meetings, and chasing up colleagues for progress reports 

Skills Required:

• HubSpot for data management, campaign execution, and reporting.
• LinkedIn Sales Navigator for prospecting and client engagement.
• Understanding of Cognism and Mailchimp is desirable
• Microsoft Office suite (Teams, Excel, Word)
  Excellent attention to detail and organizational skills, especially in maintaining clean and accurate datasets.
• Ability to multitask and manage multiple campaigns simultaneously in a fast-paced environment.
• Analytical mindset with the ability to interpret campaign data and suggest improvements.
• Strong communication skills for interacting with internal teams and external stakeholders.
• Proactive in identifying issues and providing solutions to ensure campaigns run smoothly.
• Ability to work independently and manage time effectively to meet campaign deadlines.

Experience Required

• Minimum 2 years in a digital marketing or campaign management role.
• Experience in CRM management, especially HubSpot, is essential.
• Experience with Cognism and LinkedIn Sales Navigator or similar tools desirable.